Pick the right partner — not the biggest logo
If you're investing <£3m on offline media, you're less than 0.5% of a top 20 agencies billings in the UK. Those maths matter more than you think.
Top-20 agency, sub-£3m brand
What you actually get
- Junior execs running the account
- Templated plans, recycled rationale
- No senior attention beyond the pitch
- Slow turnarounds, slower thinking
- Poor media pricing vs. their larger clients
Right-sized partner
What you should expect
- Senior channel planners on every brief
- Plans built from your data, not a template
- Direct access to decision-makers
- Speed and accountability
- Market leading pricing with no arbitrage
That's literally why we built JKO.
Senior offline planners, no juniors, built for £25k to £5m brands.